Tata Motors International - We Are The DreamMovers™ TVC

Being an entrepreneur is a grind. It’s not an easy road, if it were then everyone would be doing it. And they’re not. You are. Becoming an entrepreneur takes courage, risk, sacrifice, hard work, grueling hours, and working on little to no sleep. There will be highs and lows; successes and failures. These are all steps to reach your goal and make a dream a reality. And we at Tata Motors understand this journey and have designed our trucks to be the carriers of your dreams. The dreammovers that keep your dreams moving, be it from Point A to Point B or to Point Z. Our trucks are equipped with everything that makes sure your dreams will never be stagnant, but always be on the move.

Tata Motors We are the dreammovers

Video	Audio
The film opens inside a bedroom. Almost dark. The alarm goes off.	Sfx: Alarm
Cut to the guy sleeping stretching his hand to snooze the alarm. The time on the alarm says 4 am.	Dreams maybe resilient to alarm clocks
He sees the time, rolls in his bed and then pushes himself to wake up. He stumbles in the dark, towards his laptop. The website open says 'All About Coconut Exporting'. As he reads on	But your dream is your wake-up call
Cut to the guy making a call, a moment of doubt flashes on his face.	Sometimes you need someone to steer your dreams in the right direction.
Cut to him overseeing the workers loading Tata ACE Xpress with sacks of coconut in front of a farm.	And the only direction your dream knows is forward.
Cut to the Tata Ace Xpress on on the road, passing the iconic fort in Galle, Sri Lanka.	So someone has to get your dreams on road and keep it moving for the many miles to come
Cut to the Tata Ultra 912 on the road, carrying livestock along with a farmer and passing through a street in Cartagena, Columbia.	The big moves,
Cut to Buddhist monks carrying bags of wheat to Tata Xenon parked in front of the Borobudur Temple, Indonesia and a man handing over a bundle of notes to them.	The long hauls,
Cut to Tata Prima Construck at the Gauteng mining site in South Africa taking a narrow turn.	Negotiating the risky turns,
Cut to Tata Ace containing fruit and veg shop moving through Sa Pa Terrace fields covered in snow, Vietnam and a woman selling vegetables to a group of workers on the way.	Treading the rough terrains,
Cut to Tata Signa carrying an elephant moving through a coastal road in Thailand.	Someone who can take care of it all
Cut to children and mothers queued up in front of a Tata Ace water van in the drought affected area of Sahel, Nigeria while a young man, gets off the truck and goes on to help them.	Someone who goes above and beyond the call of duty to deliver promises
Cut to Tata Ace delivery van moving through the Kathmandu Valley, Nepal. The branding on the van says ' BlinkNow Earthquake Relief'.	While you run your dream, that someone keeps it running.
Cut to Tata Ace Cafeteria van parked in the Christ The Redeemer square on Bolivia and a man selling instant coffee.	You know what drives your dream
Cut to Tata Ace Zip moving through the streets of Central Bhutan. On the side, we can see a poster of Aung San Suu Kyi.	But do you know what should your dream drive?
Cut to Tata Motors Logo.	Tata Motors.
Cut to all the shots coming together as a collage.	6 decades of keeping dreams on the move, across 45 countries.
Typo appears on the screen with the logo.	Tata Motors. We are the dreammovers.