Bajaj Finserv Activate

Microsite: https://www.bajajfinservstrikeoutchampionship.in

Twitter: https://twitter.com/Bajaj_Finserv

Facebook:  https://www.facebook.com/bajajfinserv/photos/a.318804891475283/2459230957432655/?type=3&theatre

Bajaj Finserv Activate aims to create a healthier environment for children and give them a better future through its #StrikeOutChampionship initiative. By striking out all that prevents children from leading a healthy life such as malnutrition and poor hygiene, we can give them a chance at living a better life. We helped Team Activate create a better impact with efficient communication - posts, GIFs and challenges that bring alive the #StrikeOutChampionship concept.

The first challenge ‘Show Your Mark’ urged people to post pictures of their arm’s vaccination mark on their social media handles. The challenge centred on the concern of lack of healthcare accessibility to majority of children in India from preventable diseases.

In the second challenge, participants posted a video of themselves saying the tongue twister ‘Betterfed bellies make bachpan better’ on their social media handles. This challenge highlighted the issue of lack of food and the rising numbers of malnourished children in India.


The third challenge Strike Out In Your Style urged the participants to share a picture striking out an issue in their own style. This third and final challenge generated awareness on the issues affecting children like hunger, preventable diseases, malnutrition and more.

 

Posts promoting NGO partners:

                                   

The microsite: