ICICI
Prudential Life wanted to communicate the best aspect of its insurance- claim
settlement within 55 hours.
So my take
on it was ‘Life Unpaused’.
The delay in the claim settlement can bring a pause to their lives. The lack of funds can almost bring their lives to a standstill and strip them of their peace and dignity too at times. So when claim settlements are known to be delayed, ICICI Prudential Life Insurance ensures your loved ones is always unpaused with claim settlement in just 55 hours, even in your absence.
A series of
posts were created to communicate the same along with 140-character story posts
in association with Terribly Tiny Tales, the largest storytelling platform on
social media, to further establish the concept ‘Life Unpaused’.
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