Parle G wanted to equate this iconic brand to an emotion, to someone who's always been there for you and someone you always need around. This led to #YouAreMyParleG campaign. Our task was to create the Phase 2 of this communication and we came up with the concept of 'Reunion'.
This was one of the social media ideas that revolves around 'Reunion' where we asked users to have a reunion with their 'Parle-G' in life and recreate new memories, exactly like the old ones.
This was one of the social media ideas that revolves around 'Reunion' where we asked users to have a reunion with their 'Parle-G' in life and recreate new memories, exactly like the old ones.
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