Honda India Women's Day Campaign

 

On International Women's Day, Honda India wanted to break the gender stereotypes around women. A series of copy-led posts that begin with a common stereotype about women drivers but end with a twist.

https://www.facebook.com/HondaCarIndia/photos/a.152002554821759/3908521402503170/?type=3&theater

Sometimes, we’re quick to pass judgements without reading the full story. This International Women’s Day, here’s to the ones who choose to take the wheel and challenge stereotypes. Celebrate them by sharing and tagging your favourite women. Happy Women’s Day!

#WomensDay #WomenDrivers #TakeTheWheel #ChooseToChallenge

                                                 

 

Nestlé KITKAT #TravelBreaks 4th edition

 After a year of lockdown, KITKAT wanted to engage consumers with the idea of taking unique travel breaks with its  4th edition of ‘My Travel Break’ campaign that is inspired by interesting, lesser known Indian travel locations aimed to bring enchanting travel experiences to life. 

Nestle Polo Valentine's Day Campaign

Nestle Polo wanted to make Valentine's Day all-inclusive. Can we turn what's otherwise deemed as lovers' affair into everyone's celebration? The idea was to focus on why it's cool to be single, without dismissing those who are in love. There were two articulations for the campaign, #RefreshinglySolo and #ItsCoolToBeSingle

GIF 1 -

                          GIF 2 -                           

Bajaj Finserv Activate

Microsite: https://www.bajajfinservstrikeoutchampionship.in

Twitter: https://twitter.com/Bajaj_Finserv

Facebook:  https://www.facebook.com/bajajfinserv/photos/a.318804891475283/2459230957432655/?type=3&theatre

Bajaj Finserv Activate aims to create a healthier environment for children and give them a better future through its #StrikeOutChampionship initiative. By striking out all that prevents children from leading a healthy life such as malnutrition and poor hygiene, we can give them a chance at living a better life. We helped Team Activate create a better impact with efficient communication - posts, GIFs and challenges that bring alive the #StrikeOutChampionship concept.

The first challenge ‘Show Your Mark’ urged people to post pictures of their arm’s vaccination mark on their social media handles. The challenge centred on the concern of lack of healthcare accessibility to majority of children in India from preventable diseases.

In the second challenge, participants posted a video of themselves saying the tongue twister ‘Betterfed bellies make bachpan better’ on their social media handles. This challenge highlighted the issue of lack of food and the rising numbers of malnourished children in India.


The third challenge Strike Out In Your Style urged the participants to share a picture striking out an issue in their own style. This third and final challenge generated awareness on the issues affecting children like hunger, preventable diseases, malnutrition and more.

 

Posts promoting NGO partners:

                                   

The microsite:

Lulu Mall - Annual Sale

Lulu Mall, Kochi wanted to announce its most awaited Flat 50% sale. We didn't just want to do an announcement post. Instead we said it through the stories of the land, through everything that is quintessentially Kerala, capturing its essence and striking a chord with its people.

https://www.instagram.com/p/Bzh6d70n8jG/

https://www.instagram.com/p/BzhrVMynOf1/

     

Parle G Reunion

Parle G wanted to equate this iconic brand to an emotion, to someone who's always been there for you and someone you always need around. This led to #YouAreMyParleG campaign. Our task was to create the Phase 2 of this communication and we came up with the concept of 'Reunion'.

This was one of the social media ideas that revolves around 'Reunion' where we asked users to have a reunion with their 'Parle-G' in life and recreate new memories, exactly like the old ones.