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Bajaj Finserv Activate aims to create a healthier environment for
children and give them a better future through its #StrikeOutChampionship
initiative. By striking out all that prevents children from leading a healthy
life such as malnutrition and poor hygiene, we can give them a chance at living
a better life. We helped Team Activate create a better impact with efficient
communication - posts, GIFs and challenges that bring alive
the #StrikeOutChampionship concept.
In the second
challenge, participants posted a video of themselves saying the tongue twister
‘Betterfed bellies make bachpan better’ on their social media handles.
This challenge highlighted the issue of lack of food and the rising numbers of
malnourished children in India.
The third challenge Strike Out In Your Style urged the participants to share a picture striking out an issue in their own style. This third and final challenge generated awareness on the issues affecting children like hunger, preventable diseases, malnutrition and more.
The third challenge Strike Out In Your Style urged the participants to share a picture striking out an issue in their own style. This third and final challenge generated awareness on the issues affecting children like hunger, preventable diseases, malnutrition and more.