Bajaj Finserv Activate

Microsite: https://www.bajajfinservstrikeoutchampionship.in

Twitter: https://twitter.com/Bajaj_Finserv

Facebook:  https://www.facebook.com/bajajfinserv/photos/a.318804891475283/2459230957432655/?type=3&theatre

Bajaj Finserv Activate aims to create a healthier environment for children and give them a better future through its #StrikeOutChampionship initiative. By striking out all that prevents children from leading a healthy life such as malnutrition and poor hygiene, we can give them a chance at living a better life. We helped Team Activate create a better impact with efficient communication - posts, GIFs and challenges that bring alive the #StrikeOutChampionship concept.

The first challenge ‘Show Your Mark’ urged people to post pictures of their arm’s vaccination mark on their social media handles. The challenge centred on the concern of lack of healthcare accessibility to majority of children in India from preventable diseases.

In the second challenge, participants posted a video of themselves saying the tongue twister ‘Betterfed bellies make bachpan better’ on their social media handles. This challenge highlighted the issue of lack of food and the rising numbers of malnourished children in India.


The third challenge Strike Out In Your Style urged the participants to share a picture striking out an issue in their own style. This third and final challenge generated awareness on the issues affecting children like hunger, preventable diseases, malnutrition and more.

 

Posts promoting NGO partners:

                                   

The microsite:

Lulu Mall - Annual Sale

Lulu Mall, Kochi wanted to announce its most awaited Flat 50% sale. We didn't just want to do an announcement post. Instead we said it through the stories of the land, through everything that is quintessentially Kerala, capturing its essence and striking a chord with its people.

https://www.instagram.com/p/Bzh6d70n8jG/

https://www.instagram.com/p/BzhrVMynOf1/

     

Parle G Reunion

Parle G wanted to equate this iconic brand to an emotion, to someone who's always been there for you and someone you always need around. This led to #YouAreMyParleG campaign. Our task was to create the Phase 2 of this communication and we came up with the concept of 'Reunion'.

This was one of the social media ideas that revolves around 'Reunion' where we asked users to have a reunion with their 'Parle-G' in life and recreate new memories, exactly like the old ones.

Reliance Digital New Year Greetings

ICICI Prudential #55HoursClaimSettlement

ICICI Prudential Life wanted to communicate the best aspect of its insurance- claim settlement within 55 hours.

So my take on it was ‘Life Unpaused’.

The delay in the claim settlement can bring a pause to their lives. The lack of funds can almost bring their lives to a standstill and strip them of their peace and dignity too at times. So when claim settlements are known to be delayed, ICICI Prudential Life Insurance ensures your loved ones is always unpaused with claim settlement in just 55 hours, even in your absence.

A series of posts were created to communicate the same along with 140-character story posts in association with Terribly Tiny Tales, the largest storytelling platform on social media, to further establish the concept ‘Life Unpaused’.

Reliance Digital - Online Shopping

Reliance Digital wanted to tell its customers that they can now shop anytime anywhere with www.reliancedigital.in

Reliance Digital Omnichannel GIFs

Reliance Digital wanted to announce that it's now omnichannel with www.reliancedigital.in so the customers can shop technology from anywhere, anytime.

Jivana Facebook Page

Jivana, from Godavari Biorefineries Ltd. by Somaiya Group is food brand that promises 'Pure Foods. Pure Living. They wanted to promote this brand promise on social media.

Created posts for them from May 2018 to May 2019. 

https://www.facebook.com/JivanaSomaiya/photos/

Valentine's Day Posts:

Reliance Digital Festival of Electronics - Durga Puja

Durga Puja is a celebration of Goddess Durga. Reliance Digital's festive sale season, the Festival of Electronics celebrated the real-life goddesses who carved their own path and broke stereotypes through a series of posts. Each post showed  two sides of each goddess, one professional and the other personal and how they slay life with their favourite technology. 

Reliance Digital Festival of Electronics - Diwali GIF